Through The Lens: Inside BMX Media

I’m not really sure who the intended audience of this mini “documentary” actually is, but it gives you a little behind the scenes look at what its like to be a BMX photographer/filmer. Despite being severely cringeworthy at several points, there are a few bits of good information sprinkled throughout. If you’re an aspiring lensman, check out the video and read below for a little friendly advice of my own.

I’ve only been in the game for a few years now and some could make the argument that I’m no more qualified to offer advice on this subject than the people in this video, but I couldn’t just have you guys ingesting a bunch of vague pointers. In my years of paying dues and finally getting my foot and my camera bag in the door of the BMX industry, this is the best advice I could give you if you’re looking to do the same.

-Do it for the right reasons.
I feel like I read this in every interview with any BMX photographer ever, but if you’re trying to make a million dollars from shooting/filming BMX, go to the nearest pawn shop and sell all your shit because its not going to happen. Shooting BMX should be, above all else, a labor of love. You should love this shit so much to begin with that getting paid for it shouldn’t matter until you can do what you do with one arm tied behind your back and security breathing down your neck. If you get no genuine thrill from pedaling miles on end while lugging a 50lb camera bag, you’re in the wrong business, friend.

-Know your craft.
This goes beyond reading your camera’s manual cover to cover and knowing what every function does. This is about shooting so many photos or filming so many clips that you can see what its going to look like before you even pull the camera out. This is about closing the gap between what your photos/footage looks like and what you want your stuff to look like. Not by going out and buying a bunch of expensive gear, but by knowing how to squeeze every ounce of capability out of the tools and the light you’re given. Some of the best advice I’ve ever come across is, don’t practice til you get it right, practice til you can’t get it wrong.

-Its not about gear.
As much as you think having a VX1k, 1Dx and Einsteins or a Panasonic with the whale eye will miraculously make your shit look like Jeff Z or Navaz’s, you’re sadly mistaken. Unless you’ve got tens of thousands of dollars to run through B&H like Supermarket Sweep, you should be more worried about doing what you can with what you have instead of worrying about what you could do with what you don’t. Always try to keep in mind that there’s someone out there doing better with less.

-Be your own worst critic, not your number one fan.
No one likes a dude who’s feeling himself to the max. And its even worse when their photos/filming aren’t quite up to par. If you somehow think you’ve arrived or are more worried about your Instagram followers than continually improving the quality of your work, you’re doing yourself a huge disservice and you probably look like a douchebag. Don’t buy into your friends telling you you’re the shit, you gotta see the things that you could’ve done better. Its easy to let a hundred likes go to your head, but if you think that shit matters in real life, I honestly feel bad for you.

-Network, network, network.
Social media has made it easier than ever to meet and communicate with riders from your town all the way up to your favorite pros. In most industries, networking is a bunch of shaking hands and trading business cards, but in BMX it can be anything as simple as saying “whats up, let’s shoot sometime” on Instagram to just sharing a blunt at the skatepark. But be cautious of your hunger level when it comes to stuff like this though, most people can spot a weirdo from a mile away. Which brings us to our next topic…

-Don’t be a weirdo.
In the modern BMX climate, you might be surprised how far being a normal, level-headed person could take you. You could shoot the best photos ever, film the crispiest clips, but if you’re a pain in the ass, next to no one is going to want to deal with you. Don’t be the guy poaching photos/clips of people you don’t know at the skatepark. Don’t be the guy bugging your one and only local pro to shoot on every social network every day. Just try not to be “that guy”.

-Do good work and things will happen.
Same as when it comes to riding, the longer you’re out there doing you and making it look good, people will eventually notice. There’s no better feeling than being the go-to guy for riders or companies, but the only way to get there is to be consistently dialed and reliable. As soon as you start wondering why you’re not getting the recognition you deserve or why people aren’t fucking with you, your mind is in the wrong place and you should stop and re-evaluate why you’re doing what you’re doing. You shouldn’t have to speak for your work, your work should speak for you.

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