Tag Archives: Jon Edwards

Academy Skatepark Commercial

The latest creation from Jon Edwards’ Naive Studio.

On-line commercial for a latest addition to the skatepark.

Filmed on the Sony NEX-FS700
Lenses: Zeiss 32mm f1.8 E
1920 x 1080 HD / 16:9 / 240fps / 24fps

Music: Lorde – Tennis Court (Flume Remix)
Album: Deluxe Edition
Label: Transgressive

Academy Skatepark Promo by Jon Edwards

Title – Welcome to the Academy

Camera: Nikon D7000
Lens: Nikkor AF-S 35mm f1.8 DX
1920 x 1080 HD / 16:9 / 24fps

Music: Miracle Fortress – Raw Spectacle
From the album – Was I The Wave

The skatepark at the time of filming was yet to be completed and the deadline for the project was a week before the official launch date, so we had to work around unfinished areas, missing copings, and continued building work. So it was decided to shoot close cropped views of the park to excite the viewer and generate interest to visit the park.

The ceiling lights were a mix bag of fluorescent so we decided a monochrome theme would make the park look more established and classic whilst removing the colour issue. Sports wise we drafted in some locals and really didn’t need anything to groundbreaking, again the emphasis was on the park rather than the riding or skating. The final promo was also very graphically heavy to further establish the brand identity, and drill the new logo and park into the viewers head.

Feedback has been great so far and park is open for business.

www.academyskatepark.co.uk
www.facebook.com/AcademySkatepark

Which has brought us to The Sony Production Awards:

http://productionawards.sony.eu/videos/view/c24a4f86711deb9e89d310d9797e8832/